Fernanda Ochoa O - Mi Vida con Ella Podcast
Podcast Host & Creative Director | Founder of Mi Vida con Ella — a podcast about women who build, lead, and reinvent themselves
Orem, Utah, United States
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I'm Fer Ochoa — a digital strategist, content creator, creative director, and audiovisual producer from Mexico, based in Utah, United States. Through my agency 91 Studio, I work with Latino entrepreneurs and business owners to take their brands to the next level — because I understand from the inside what it means to build something of your own in a country that isn't yours.
My story starts with a moment of deep clarity: recognizing my own talents and understanding that no one else was going to come build my dreams for me. Since then, I've dedicated my work to creating paths — for myself and for others.
I'm passionate about finding formulas, tools, and inspiration to help us become our best selves. That search led me to found Mi Vida con Ella ("My Life with Her"), a Spanish-language podcast built around deep conversations with women who have made hard decisions, built businesses, and reinvented themselves. A space created especially for Hispanic women who sometimes feel they don't belong or that their dreams aren't possible — and who need to hear that they are.
Beyond my digital work, I've spoken at local events in Utah, connecting closely with the needs of the Hispanic community and bringing messages of information, motivation, and possibility to those who need it most. For me, the greatest achievement isn't a number — it's the real connection with my community.
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Women Who Are Changing the Rules — And the Stories the World Needs to Hear
64% of podcast hosts are men. In business and technology, that number drops to just 7.7% women. And yet, women are out there — building companies, leading communities, rewriting the rules of entire industries. They're just not being heard.
In this session, Fer Ochoa — host of Mi Vida con Ella and digital strategist — shares how to find, tell, and amplify the stories of women who are changing the game on their own terms: not waiting for permission, not following the manual, and not asking for a seat at a table they're busy building themselves.
We'll talk about how podcasting can become a real tool for impact, how to create a space where women feel seen and represented, and why the stories no one is telling are exactly the ones the world needs to hear most.
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