I'm Fer Ochoa — a digital strategist, content creator, creative director, and audiovisual producer from Mexico, based in Utah, United States. Through my agency 91 Studio, I work with Latino entrepreneurs and business owners to take their brands to the next level — because I understand from the inside what it means to build something of your own in a country that isn't yours.
My story starts with a moment of deep clarity: recognizing my own talents and understanding that no one else was going to come build my dreams for me. Since then, I've dedicated my work to creating paths — for myself and for others.
I'm passionate about finding formulas, tools, and inspiration to help us become our best selves. That search led me to found Mi Vida con Ella ("My Life with Her"), a Spanish-language podcast built around deep conversations with women who have made hard decisions, built businesses, and reinvented themselves. A space created especially for Hispanic women who sometimes feel they don't belong or that their dreams aren't possible — and who need to hear that they are.
Beyond my digital work, I've spoken at local events in Utah, connecting closely with the needs of the Hispanic community and bringing messages of information, motivation, and possibility to those who need it most. For me, the greatest achievement isn't a number — it's the real connection with my community.