Fiona McCarthy spent over twenty years in aviation, helping build medical evacuation networks and humanitarian air operations across Africa. They led international panels on how civilian crews were often the real backbone behind military missions on the continent, navigating high-stakes logistics that made debugging look easy. After watching aviation evolve from hands-on flying to drones and complex automation, they pivoted into digital media, co-founding a fast-growing digital-first radio platform despite having no radio or marketing background.
Their outsider perspective revealed how digital tools often miss real human behaviour, and they now focus on how developers can design tech that measures authenticity, not vanity metrics.