Flávio Fernandes is CEO and Partner at booldata. He got into analytics years ago for a simple reason: he liked the moment when a messy spreadsheet finally made sense to the people using it. That curiosity has never really left, and it eventually led him toward a PhD, where he now researches how organisations can responsibly integrate AI into their decision-making.

Today he spends his time with clients and the booldata team, turning ambitious data goals into something people can run with week to week. He is happiest in the conversation where a business question meets a technical choice: what to build first, what can wait, and how to keep momentum without trying to fix everything at once.

The decade-plus of experience behind that comes from a varied path: early consultancy work with companies of all sizes, a stint at the Betsson Group in Malta that broadened both his technical and people skills, and BI leadership roles at Deco PROTESTE and NOS before founding booldata. He knows the platform stack, Power BI, Microsoft Fabric, the broader Microsoft data ecosystem, but he will be the first to say that tools matter less than clarity: who needs the answer, by when, and what decision it unlocks.

Flávio is based in Porto and helped build booldata for mid-sized organisations that want to move faster on data without adopting a heavyweight consultancy playbook. You will often find his posts here on what is changing in analytics, and increasingly, on where AI fits into all of it.