Fraser has been working in the NFT space since early 2021 when he tried to sell TikToks as NFTs. He then worked on the launch of NFT marketplaces and projects focused on art, fashion and customer loyalty as a marketing consultant.

In September 2022, he joined MintStars as Chief Marketing Officer. MintStars is an NFT subscription platform for content creators & their fans. They use NFTs and crypto payments to solve some of the biggest challenges for content creators, including burnout, piracy and deplatforming, while making it simple for non-crypto natives by taking care of wallets, gas fees and on-ramping.

The platform launched in January 2023 and recently surpassed $1m ARR. The company is backed by Polygon, SpankChain, VCs and angel investors from the UK and USA.