Fraser Morrison is the co-founder and CEO of 1000Steps, a global B2B sales consultancy founded in 2017 with operations across Singapore, the UK, Australia, continental Europe, and Dubai. With 33+ years of sales experience as a consultant and director, he specializes in helping founders, sales leaders, and professional services firms build structured sales systems that improve pipeline clarity, lead generation, CRM discipline, and deal progression.

Fraser regularly shares insights on topics including sales process optimization, lead generation strategy, SDR structure, introductory meetings, RFP positioning, CRM management, and B2B event strategy. He has also spoken in on international growth and sales-related topics alongside other business leaders.