Freddy Kristiansen
Experienced technology leader bridging strategy, innovation, and architecture with a sharp focus on customer value and team success.
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With more than 23 years of experience at Microsoft, where he played a key role in shaping the Business Central developer ecosystem. He was responsible for tools such as Docker-based development, BcContainerHelper, and AL-Go for GitHub, helping partners modernize CI/CD, and DevOps practices.
After leaving Microsoft, Freddy founded Freddy.DK ApS, where he now helps partners and customers adopt new technologies including AL-Go for GitHub, AI, and no-code platforms such as Lovable, with a strong focus on practical implementation.
Freddy works for Directions For Partners, responsible for the technical content for Directions EMEA, Directions Asia, and Days of Knowledge events. He is also a frequent host of webinars and the gatekeeper and maintainer of the Cloud Customer Management solution on GitHub.
Known for his pragmatic approach and deep technical expertise, Freddy combines strategic insight with hands-on experience to help organizations turn new technology into real business value.
Directions EMEA 2025 Hackathon
What did you take away from Directions this year?
Join this hands-on workshop to reflect on your learnings, exchange ideas, and team up with others to kick off a hackathon project. By the end of the session, each team will need to submit their project idea and members. You’ll then have two months to complete and submit your project.
Projects needs to be shared with the community (Open Source if code) .
Bring your laptop and your sharpest mind — this session is where everything you’ve learned turns into real, actionable ideas.
The winning team will be awarded two tickets for Directions EMEA 2026.
Directions North America 2026 Hackathon
What did you take away from Directions this year?
Join this hands-on workshop to reflect on your learnings, exchange ideas, and team up with others to kick off a hackathon project. By the end of the session, each team will need to submit their project idea and members. You’ll then have two months to complete and submit your project.
Projects needs to be shared with the community (Open Source if code) .
Bring your laptop and your sharpest mind — this session is where everything you’ve learned turns into real, actionable ideas.
The winning team will be awarded two tickets for Directions North America 2027.
Faster Builds, Fewer Headaches: Migrating a Multi-Org, Multi-App DevOps setup to AL-Go for GitHub
Is your current DevOps setup holding back your ability to take advantage of newer GitHub capabilities and AI innovations?
Many Business Central partners have invested heavily in sophisticated Azure DevOps pipelines to support multi-app and multi-organization delivery. Over time, these systems can become difficult to evolve, require specialized expertise to maintain, and make it harder to adopt emerging tooling without significant rework.
In this session, I will share how migrating a large multi-app, multi-org DevOps setup to AL-Go for GitHub, improved build performance, and reduced ongoing operational effort, while aligning with Microsoft’s modern DevOps guidance for the Business Central ecosystem. WI will walk through the decisions, migration strategies, benefits, and lessons learned, including how standardizing on AL-Go enabled faster builds, cleaner deployments, easier onboarding, and access to GitHub’s broader automation, ecosystem integrations, and AI enhancements.
If you’re exploring how to modernize or streamline your DevOps approach, this session will help you evaluate the trade-offs and determine whether a move to AL-Go makes sense for your organization.
Stop Maintaining What You Should Be Rebuilding
For years, we have been preaching to treat all software as if it must live forever. Every app should be versioned, documented, upgraded, and carefully preserved using DevOps practices - even when its original purpose disappeared long ago.
In this session, we’ll challenge that mindset.
Not all software deserves long-term maintenance. Especially around Business Central, many small and medium-sized apps exist to solve temporary problems: integrations, workflows, experiments, or short-lived business needs. Maintaining these apps often costs more than rebuilding them.
We’ll explore the concept of throwaway software: applications designed to be built fast, used confidently, and discarded without regret. Using modern tools like AI-assisted and no-code platforms, these apps can be recreated faster than they can be maintained.
At the same time, we’ll be very clear about where this approach does not apply. Mission-critical systems, core ERP logic, and compliance-sensitive solutions still require traditional software engineering discipline.
You’ll leave with:
- A clear mental model for deciding what to maintain vs. what to rebuild
- Real-world examples of disposable apps integrating with Business Central
- On stage demo creating a disposable app
- Practical guidance on how to avoid technical debt while moving faster than ever
Sometimes, the most responsible thing you can do for your software is to let it go.
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