Frederick Afrifa is an award-winning TEDx public speaking coach, TV personality and corporate communication expert. He helps professionals and executives master high-impact communication, equipping them with the skills to speak confidently, engage audiences, and drive business success.
A two-time national champion and former European Championship athlete, Frederick understands high performance under pressure. As co-founder of Believe In Greatness, he has worked with organisations like Shell and the British Virgin Islands Government, helping leaders refine their communication for greater influence.
His expertise in presentation skills, executive presence, and storytelling has delivered real business results—one construction client won £20 million in tenders within seven months using his strategies. In a world where AI, social media, and hybrid work have reshaped communication, he ensures professionals stand out and win more opportunities.
Frederick’s journey from a shy immigrant to a TV star on The Apprentice UK, one of Europe’s biggest business shows, is truly inspirational. Now, he shares the lessons he learned on screen, helping others step into the spotlight with confidence and impact.