Gee Ranasinha
Marketing effectiveness cheerleader | Behavioral Science fanboy | Recovering perfectionist
Strasbourg, France
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Much of what we call ‘marketing’ today, is broken. Why are we spending more and more on marketing, yet getting worse results?
Gee believes that many businesses today are struggling with getting results with their marketing because they have lost sight of what they’re trying to achieve, and are using the wrong tools to fix the problem.
Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice working with B2B organizations in 20 countries.
A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students.
Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly. He also has an annoying habit of referring to himself in the third person.
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Why Your Marketing Isn't Working
Despite being armed with so many tools and technology, the effectiveness of our marketing continues to fall. Gee Ranasinha, marketing and behavioral science expert, thinks the reason we're getting disappointing results is because our marketing is failing to consider the emotional and contextual drivers that influence buyer behavior.
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