Glynis is a Data Journalist and Strategist who believes the secret to AI success is less, not more. With over 15 years of experience spanning marketing analytics, data science, and product leadership, Glynis has seen the full spectrum of digital transformation, from £5M AI investments that imploded due to poor strategy, to £100K tactical implementations that tripled business growth in a single year.

Currently serving as a Data Journalist for a major global travel company, Glynis specialises in closing the "deliberation gap." She moves organisations away from the "adopt everywhere" mentality and toward a "Human-First" framework: starting with rigorous strategic alignment, leveraging AI for efficiency, and returning to human judgment to find the true signal in the noise.

Glynis is known for bringing cross-functional teams together to bridge the gap between technical complexity and business value. She provides audiences with the frameworks needed to communicate data with clarity, purpose, and, most importantly, the "So What." When she isn't hunting for trends in the latest LLM outputs, you can find her on adventure walks throughout London, finding clarity away from the screen.