Greg Oates is Director of AI Advocacy for Matador Network, where he helps develop the leading GuideGeek AI chat platform for the travel industry. He is also founder of 2050 City and creator of the 2050 City AI Roadmap, which provides DMO clients a proven framework for implementing AI-first strategy. During the past 15 years, Greg has collaborated with more than 100 tourism and hospitality organizations worldwide to create high-level strategic planning frameworks.