Greg Baxter
10 Year Sitecore Veteran - Sitecore Strategy MVP 2018-2019
Brisbane, Australia
Greg has been at the forefront of digital since 1995. Prior to forming dearvo, Greg had a ten year history with Sitecore, 8 years internally building the brand, evangelising the platform, enterprise sales and running Sitecore Business Optimisation Strategies (SBOS) across Asia Pac.
Greg has worked with dozens of businesses to unlock the Sitecore value prop through optimisation, and helped Sitecore develop the consultancy frameworks around the Customer Experience Maturity Model.
Greg is an accomplished public speaker, and has delivered Sitecore strategy focused presentations at events across the world including Symposium, Gartner, ClickZ Asia, CMO Summit Singapore, ad:tech Sydney and Melbourne and FST Media events among many, many others.
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Drive Sitecore ROI - A Practical and Tactical Crash Course in Personalisation
Personalisation is as hot a topic as it has ever been. Many businesses are standing on the precipice, wondering how to fly. Like any transformative new approach, the key thing is to start!
But how, where and what is this nebulous thing called personalisation – how do we even scope it? What is the impact on content generation? Will my site become unmanageable? What does my personalization team look like? What do I need to sell into my executive? How do we start?
All these barrier forming questions…
Ok, firstly, personalization isn’t hard, so let’s dial down the trauma! Breathe.
What you really need is a grab-bag of logical, easy to implement tactical steps to get going.
This session will lift the lid on exactly what you should do to take these first steps with confidence and an expectation of positive marketing and business outcomes – without an epic budget and without having to boil the ocean.
You already know the “why” of personalization – let’s get down to the “how” without platitudes about “journeys” and “small steps”.
Take a giant leap with some easy, common-sense approaches to unlocking the value of Sitecore.
This session is aimed at those customers who have Sitecore, and don't know how to take the steps to Phase Two - Optimisation. It requires 45 minutes and is aimed directly at a marketing audience.
Sitecore Brisbane User Group
An interactive brainstorm to start your personalisation journey.
Auckland Sitecore User Group
Breakthrough the Personalisation Barrier – 5 Things You can Do Tomorrow to Jump Start Personalisation
Sitecore Symposium
In the first marketing stream presentation of the event, Greg personalised a live Sitecore website, onstage, in 45 minutes.
FST Government Australia 2016
The impact of digital on Government services
First People Digital
How to position your business as a digital disruptor...
FST - The Future of Banking and Finance
How banks must fight disruption to keep customers in the digital age.
ClickZ Live Jakarta
The Power of Personalisation
CEM Interactive
How CX Drives Customer for Life
Digital Customer Experience 2015
How you can make your website adapt to customers’ needs in real time.
Forrester CMO + CIO Summit SIngapore
Greg presented on why your website has digital amnesia - and how your can instrument it to remember your valuable customers.
Click Z Live Bangkok
Turbo-charge Your Customer Experience
ad:Tech Sydney/Melbourne
Building community around your website.
Greg Baxter
10 Year Sitecore Veteran - Sitecore Strategy MVP 2018-2019
Brisbane, Australia
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