I'm CMO at Ibou, where we're building a French search engine with our own crawler and our own index. No rented infrastructure, no Google under the hood. I get to watch, from the inside, what actually happens when you try to index the web yourself.

Before that, fifteen years in e-commerce: I cofounded Ocarat.com and ran its marketing from 2011 to 2026, taking it from zero to €20M and more than 500,000 organic visits a month. I've been on the web since 2002, long enough to have optimised sites for engines that no longer exist.

I speak about search, AI and the economics of online visibility : what changes for publishers when assistants answer instead of linking, what it really costs to build an index, and why the clickbait economy was a design choice rather than an accident.

Around forty talks since 2021, mostly in France. I don't do keynotes about the future of anything. I bring numbers, mistakes, and things I've
actually shipped.