Gregory Serdahl’s working life has unfolded through consistent effort, practical responsibility, and long-term engagement with people and organizations. His career reflects a measured progression across creative study, nonprofit leadership, and therapeutic wellness, rather than a narrow or accelerated path. By combining leadership roles with hands-on practice, he developed an approach rooted in experience, accountability, and sustained service.

Across multiple decades, Gregory has operated in environments that required both structure and personal involvement. His professional background includes managing nonprofit arts organizations and later founding and operating a national wellness company. These roles placed him in collaboration with professional athletes, institutional clients, and public figures. In each setting, he focused on reliability, ethical conduct, and systems designed to function effectively over time.

Gregory’s academic journey began at the University of California, Irvine, where he earned a Bachelor of Arts in Theater between 1983 and 1986. His studies emphasized collaboration, performance theory, and disciplined preparation. These academic foundations later supported his professional work by strengthening communication skills, observation, and awareness of physical presence. During this period, he was a member of Phi Beta Kappa, reflecting his commitment to academic engagement and structured learning.

A formative experience during Gregory’s early development was a year spent abroad at the University of Bergen in Oslo, Norway (1983-84). Living and studying in an international environment exposed him to different cultural perspectives and daily practices. This period encouraged adaptability and independence, qualities that later influenced his leadership style and approach to professional relationships.

After completing his education, Gregory entered the nonprofit arts sector and became artistic director of the Alisal Center for the Fine Arts. The organization served a primarily Hispanic migrant farmworker community by providing access to cultural programs and educational opportunities. From January 1986 to January 1989, he was responsible for daily operations, budgeting, fundraising, and community engagement. This role strengthened his ability to lead mission-driven organizations while remaining responsive to the needs of underserved populations.

Gregory’s transition into wellness followed his participation in massage programs at Michael O'Shea's Sport Training Institute. In 1991, he founded Serdahl Associates, which later became Massage America, Ltd. His goal was to build a massage and wellness organization capable of operating within large institutional environments. Under his leadership, the company managed massage programs for Crunch Fitness, several New York Sports Club locations, and the New York Football Giants during the Dan Reeves era.

Massage America later partnered with Mount Sinai and NYU hospitals, the Printing House Athletic Club, and the Manhattan Athletic Club. Gregory oversaw staffing, operations, and service consistency across these settings. These responsibilities reinforced his understanding of how therapeutic services can be integrated into athletic, medical, and corporate systems while maintaining professional standards.

Alongside his role as a business owner, Gregory continued to work directly with clients. His practice included individuals from politics, professional sports, media, and the arts. On one notable day, his schedule included Ed Koch, Lawrence Taylor, Edgar Bronfman, Katharine Hepburn, and Arthur Ashe. These experiences reflected trust developed through discretion, technical skill, and steady practice.

Gregory’s therapeutic background includes deep tissue massage, Swedish techniques, trigger point therapy, myofascial release, and craniosacral therapy. He also incorporates yoga, Pilates, Yogic Neuromuscular Therapy, as taught by the late Dyal Singh Khalsa, Gyrotonics training, and certification as a Biodynamic Craniosacral Therapist. Having employed more than 500 massage therapists throughout his career, he remains actively engaged in his profession today, continuing his work with a focus on responsibility, long-term service, and honoring the teachings of the late Canadian Poet and Philosopher Kenneth George Mills through his role as President of the Kenneth G. Mills Foundation.