Griselle Colon-Wright, is a technology-focused growth strategist, ecosystem builder, and international trade executive with over 30 years of experience driving innovation, commercialization, and market expansion. She has led large-scale national initiatives for Fortune 500 companies including DaimlerChrysler, Walmart, AT&T, American Airlines, FedEx, Abbott, and Verizon, designing integrated platforms that combined experiential, digital, retail, and partnership strategies to accelerate revenue and brand growth.
Throughout her career, Griselle has pioneered market-first initiatives that bridged culture, commerce, and emerging platforms. She secured the first Hispanic Market license for Nestlé USA to activate MLB All-Star and World Series assets nationally. As the first Director of Hispanic Marketing for Pacific Trading Cards, she launched the first bilingual baseball cards in the U.S. At GlobalHue, she led Chrysler’s founding title sponsorship of Carnaval on the Mile and designed Walmart’s Road to Essence, the company’s first African American shopper marketing platform implemented across 500+ stores, generating measurable sales lift and earning “Best in Show” recognition three consecutive years. She also led America I AM: The African American Imprint national Supertruck Tour, Walmart’s first sponsorship of its kind.
In 2022, Griselle joined Black Innovation Alliance (BIA), where she designed and launched the Ecosystem Builder-in-Residence (EIR) program and helped scale national partnerships advancing inclusive innovation. She spearheaded BIA’s collaboration with the Bahamas Ministry of Tourism under INNOVATE 242 and secured a strategic alliance with the U.S. International Trade Administration’s Global Diversity Export Initiative to implement technology-enabled trade capacity-building programs.
Today, she serves as a strategic advisor to technology and social impact ventures, supporting AI, IoT, energy efficiency, drone, and blockchain companies with commercialization strategy, capital formation, ecosystem partnerships, and cross-border expansion. Griselle is committed to advancing innovation-driven economic development and positioning emerging markets as active participants in next-generation global trade.