Haj Amor Sawsen
Business Talk
Tunis, Tunisia
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I am an AI journalist and the CEO of Business Talk and Shark Library. Through my work, I explore how artificial intelligence is changing business and creating new opportunities. I’m especially interested in helping students and aspiring entrepreneurs use AI tools to discover business ideas, develop them, and find practical ways to grow.
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From Idea to Growth: Using AI to Build and Grow a Business
How can students and aspiring entrepreneurs use AI to turn an idea into a real business opportunity and then develop it?
In this practical workshop, participants will explore how accessible AI tools can help them identify problems worth solving, understand customer needs, shape and test a business idea, and plan their first steps toward growth. Through guided examples and simple exercises, they will learn how to use AI for research, value proposition development, and business communication while keeping human judgment at the center.
No technical background is required. Participants will leave with a clearer business idea and a practical, AI-assisted action plan.
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Session type: Workshop
Level: Beginner
Audience: Students, aspiring entrepreneurs, early-stage founders, and people beginning to learn about AI
Track: AI in Business / Digital Transformation
Takeaways: Identify a business opportunity; use AI to explore customer needs and refine an idea; create practical next steps for launching or growing a business
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