Hara Ledaki

Hara Ledaki

Principal Product Designer, Co-Founder & CEO at Choose Your Fate

Athens, Greece

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I design for user agency, across digital products and interactive narratives.

I’m the co-founder and CEO of Choose Your Fate, an interactive storytelling platform where creators build branching fiction and readers shape the story through their choices. I lead the company’s direction across product, business strategy, growth and the creator ecosystem, while staying hands-on in product design.

Most recently, I was a Principal Product UX/UI Designer at Persado, an enterprise AI platform that helps banks and other regulated brands create, score and optimize marketing language at scale. I designed the experiences where marketing and compliance teams review, approve and test AI-generated language.

I have a decade of experience in product design. I progressed from Product Designer to Head of Product Design at Mind-Alliance, a U.S.-based B2B software company building intelligence tools for law firms and legal teams, where I led a three-person design team. I’ve worked across AI, financial services, marketing and telecommunications, and my background is in Product & Systems Design Engineering.

Alongside my work, I co-organize ProductTank Athens, mentor designers on ADPList, and take part in events and conferences as a speaker or organizer, including the design team for PyCon Greece 2026. I write about design on Medium, with pieces published in UX Collective and Bootcamp.

I tend to gravitate toward the spaces between disciplines: where design meets technology, stories become systems, and products grow into communities.

Area of Expertise

  • Arts
  • Business & Management
  • Information & Communications Technology
  • Media & Information

Topics

  • AI Ethics
  • interactive storytelling
  • Generative AI in Enterprise
  • Generative AI Platforms
  • UX UI
  • Product Design
  • AI for UX & Product Design
  • Vibe Coding
  • Creative Writing
  • Fiction writing
  • User Research

Designing interactive story systems: When narrative becomes a software problem

Interactive storytelling is often treated as a writing problem. In practice, it quickly becomes a systems design challenge.

While building Choose Your Fate, a platform for creating and reading interactive stories, we came to understand what makes the medium genuinely challenging: branching paths that create contradictions across a story, pacing that breaks down as choices multiply, reader agency that feels real but requires careful construction to actually be meaningful. The structure holding the story together turns out to be as demanding as the story itself.

This talk is about what we learned treating narrative as an engineering and craft problem.

We'll walk through how stories behave like graph systems once you introduce branching, why complexity grows faster than it looks, and how specific structural patterns (diverging, converging, looping, state-persistent) can keep a story coherent while preserving genuine reader agency. A recurring pattern in existing systems is flat choices that carry no real consequence, or meaningful decisions locked behind a monetization layer rather than a narrative one.

We'll look at the product side too: what it takes to build tools for writers who don't think in systems, and how you design interfaces that support system-level thinking without asking creators to become engineers.

We'll also cover how AI fits in this creative space without alienating the creators: not as a story generator, but as something closer to a structural editor that can flag pacing problems and suggest where choices belong.

Attendees will leave with:
- A clearer mental model for why interactive narratives break down and how to prevent it
- Structural patterns that balance branching complexity with story coherence
- Design lessons from building a creator platform for interactive storytelling
- A realistic view of where AI helps in creative tools and where it doesn't

Open Conf 2026 - PANELS and OPEN SPACE ACTIVITIES Sessionize Event Upcoming

November 2026 Athens, Greece

Hara Ledaki

Principal Product Designer, Co-Founder & CEO at Choose Your Fate

Athens, Greece

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