Hara Ledaki
Principal Product UX/UI Designer @Persado, Co-Founder at Choose Your Fate
Athens, Greece
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I design for user agency across digital products and interactive narratives.
I’m a Principal Product UX/UI Designer at Persado, where I work on generative AI systems that shape how language influences behavior at scale. My focus is designing the space where AI output meets human judgment.
I have 9+ years of experience in product design, including leading a design team as Head of Design. With a background in Product & Systems Design Engineering, I approach products as systems rather than isolated screens.
I’m also co-founder of Choose Your Fate, a platform where creators build interactive fiction and readers shape the narrative through their choices.
I write for UX Collective and Bootcamp, mentor designers on ADPList, and speak on product design, AI, and user agency.
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