Heather has two decades of experience working with research and analytics. She holds a Master's degree in Psychology from UC Davis, with advanced training in psychometrics, advanced statistical analysis and survey construction. She has co-authored published research in quantitative journals on advanced statistical techniques. Her professional career started with conducting cast and consumer related research at Walt Disney Parks and Resorts. Heather has expertise in a variety of analytic techniques including advanced Modeling and Machine Learning. Heather has been working with PSB Insights at various capacities since 2014, working on both short and long-term projects for clients like Microsoft, Ubisoft, Facebook, Netflix, Amazon, Intel and others. ​
Fun Facts: Heather is a proud mom of two boys who loves red wine and traveling, preferably at the same time.​
Favorite Quote: “All models are wrong, some are useful.” George Box​