Heather McDaniel, founder of Bridge Marketing & Insights, is a marketing strategist and data storyteller on a mission to empower early-stage and growth-stage tech leaders and marketing teams to leverage the power of data for impactful decisions and growth.

With over 20 years of marketing leadership experience across diverse industries, Heather possesses a unique blend of data fluency and marketing expertise. Her "People-First" approach integrates emotional intelligence with data analysis, ensuring everyone connects with the human story behind the numbers.

A Master's degree in Strategic Communication equips Heather to translate complex data into actionable insights and captivating presentations. Audiences walk away educated, inspired, and equipped with practical strategies to implement real change.

Highly sought-after for SaaS conferences, tech startup events, and Women in Leadership, and women in tech forums, Heather is a speaker known for her infectious enthusiasm and engaging delivery. Event planners appreciate her collaborative approach, ensuring a successful and impactful presentation.

Heather is based in Santiago de Compostela, Spain, and brings a global perspective to her work.