Chairman and Founder of Regenera Luxury. Professor at the Faculty of Hotel and Tourism, Universidad Anáhuac Cancún, and PhD candidate in International Tourism (Universidad Anáhuac Cancún) and in Marketing and Communication (Universidad Anáhuac México Norte).

More than 25 years in hospitality across four continents, including C-level roles in European hotel technical companies. Global Executive MBA, IE Business School; GSTC-certified. Author of the definition of regenerative luxury and of the working paper that sets out its principles, operational framework, KPI architecture and certification model; expert on the Hospitality Net Sustainability in Hospitality panel.

“We don’t sell slogans. We build richness and legitimacy.”

ORCID 0009-0000-9613-0181