For as long as I can remember, I have been fascinated by visual design. I have been scribbling, drawing, illustrating, and doodling since I could hold a pen (or a crayon). There was no doubt in my mind that this is what I wanted to do in my life. This fascination for design was accompanied by a sense of curiosity. All children are by nature curious. Even after growing up, I retained that sense of childlike curiosity through my profession. I got a formal education in graphic design, and when I came out of university, the technology boom was in full swing. I quickly became involved with the startup scene in Estonia, and I immediately realized that no one was talking about the importance of UI and UX. That niche became a mission. I quickly became a flagbearer for UI/UX design in Estonia. In the past 20 years, I have had numerous awards both in the public and private sectors. The highlight has been my collaboration with Google, where I built a UI / UX ecosystem in Kampala, Uganda. I have also been a mentor to numerous startups across the globe in more than 60 different countries.

My driving force throughout my professional career has been the pursuit of perfection. This pursuit demands that I continuously learn and evolve by consistently learning and overcoming my mistakes. To achieve anything close to perfect, I have to accept my shortcomings. This is one aspect that I truly value within my team. Any person can learn the technical tools to do their job, but to have a sense of curiosity and humility to learn when wrong is truly invaluable.