Hendrika Willemse-Vreugdenhil
Kick-Ass Speaker | Moderator | V/Podcast Host | StoryYo | Author | Performance Strategist | Karate | She in IT | Building the Extraordinary | The Black Belt Mindset | IT & Tech | High-Performance
Amsterdam, The Netherlands
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From World Champion Karate to Sales Powerhouse: Now the go-to performance strategist for ambitious IT/Tech companies who want to be extraordinary!
Here’s the journey so far:
I started on the tatami, not in a business school.
As a 3x World Champion and 2x European Champion in karate, I trained to perform under pressure.
Where precision, discipline, and resilience weren’t optional. They were survival.
That mindset didn’t stay in sport. It became my edge in business.
I brought that exact mindset into Tech.
Over the past 23 years, I’ve sold over €150M in revenue, built and sold companies, and led high-performing teams.
By 27, I achieved financial freedom. At 35, I smashed quota during maternity leave.
Not because I did more… But because I did what mattered, with brutal clarity.
That’s what separates ordinary performance from extraordinary outcomes.
Today, I’m a keynote speaker and performance strategist for ambitious Tech companies.
I speak at global sales kickoffs, customer events, leadership summits, offsites, and high-growth team events.
Delivering bold, empowering, no-fluff talks that shift mindset and spark real action.
No sugarcoating. Just power, clarity, and practical frameworks that stick.
My approach blends performance psychology, sales strategy, storytelling that sells, and systems that scale. So teams don’t just get inspired, they get transformed.
I’m the author of High Performance Lifestyle, High Performance Sales, Kick-Ass, and I created The Kata Playbook: a high-performance operating model that helps teams think, train, and perform like elite athletes.
Because extraordinary isn’t an accident, it’s trained and build!
I work with founders who are scaling fast and hungry for clarity, CROs who want execution over excuses, sales leaders ready to build extraordinary teams, corporate teams stuck in the hustle cycle, and companies ready to ditch mediocrity and build legendary performance cultures.
You can work with me through speaking, accelerators, crafting extraordinary content, or by grabbing one of my books.
At Playbook.fm, my partner in crime and I dive deep with IT leaders and experts to uncover what it really takes to build next-level MSPs and IT service providers. Together, we’re shaping the ultimate performance playbook.
If you’re done with “good enough” and ready to train, think, and lead like an elite, let’s talk!
Because ordinary is forgettable.
And you weren’t built for that.
You were built for more. For impact. For extraordinary!
H ✌🏻
Area of Expertise
Topics
Beyond the ordinary
Transformation isn’t just about adopting AI or new business models. It starts with the leader’s mindset. Drawing on her journey as a world champion athlete and tech leader, Hendrika Willemse reveals how high-performance psychology can help MSPs evolve into extraordinary Managed Intelligence Providers. Expect a no-nonsense, inspiring session that blends personal stories with practical lessons on how to lead yourself, your team, and your business beyond the ordinary.
What top-sport performance psychology teaches us about building the MSP of the future.
Kick-Ass Mindset: Make an impact starting today
Are you ready to take your mindset to the next level? In this high-energy session, Hendrika Willemse shares practical insights and proven strategies to help you stand strong, speak up with confidence, and turn ambition into action. You’ll discover how to position yourself strategically, navigate challenges with resilience, and leverage your soft skills to create real impact. This isn’t theory. This is execution. With concrete steps and immediately applicable tools, you’ll walk away equipped to elevate your performance, and start making a difference in your work and life today. Because extraordinary results don’t come from ordinary thinking.
Stop waiting. Step up. Own your power.
Crafting leaders with the heart of champions
Great teams and exceptional leaders are built with the mindset of champions. In this transformative keynote, discover how to cultivate leadership that inspires high performance, resilience, and unwavering commitment. Drawing from the world of elite sports, you’ll learn how to create a culture of trust, unity, and accountability that drives teams to exceed expectations. Whether leading through challenges or inspiring peak performance, this session will equip you with the tools to foster winning teams, lead with purpose, and ignite the champion spirit in every member of your organization.
Mastering the mindset
Unlock the secrets behind elite athletes’ mental toughness and apply them to dominate in the business arena. In this high-impact keynote, you’ll learn how to harness the principles of discipline, resilience, and laser-sharp focus that drive top sports performers to excel under pressure. Walk away with a winning playbook to overcome setbacks, stay relentless in pursuit of your goals, and push beyond limits to achieve peak performance. This session will empower you to lead with confidence, make bolder decisions, and turn your ambitions into reality
How to cultivate a top-sport mentality for high performance in business
From good to extraordinary
In today’s competitive market, good is not enough... Greatness is the goal. This keynote dives deep into the strategies that transform ordinary sales teams into high-performing powerhouses. Learn how to instill a winning mindset, foster resilience, and drive consistent results by adopting the principles of top athletes and elite performers. You’ll walk away with actionable techniques to enhance team motivation, sharpen your competitive edge, and build a culture of excellence that turns targets into triumphs. Prepare your sales team to not just meet expectations, but to surpass them with relentless drive and peak performance.
Elevating your sales team to peak performance
Hendrika Willemse-Vreugdenhil
Kick-Ass Speaker | Moderator | V/Podcast Host | StoryYo | Author | Performance Strategist | Karate | She in IT | Building the Extraordinary | The Black Belt Mindset | IT & Tech | High-Performance
Amsterdam, The Netherlands
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