Born and raised in the UK, Hugo is a Web3 entrepreneur and a co-founder and CEO of Perpetual Altruism Ltd, the company behind the Cryptograph NFT platform and the GBM auction system.

He has been a keen follower and proponent of blockchain technology since first discovering Bitcoin in 2012. In 2014 after discovering Ethereum Hugo started to get much more interested in the blockchain space and has dipped his toes into many different verticals across the cryptosphere since then. He advises a wide variety of other startups in the space and he is also an avid NFT collector. He also has a background in the impact investment industry and since 2015 he has been an active investor across a wide variety of different impact investment ventures.