Ina Friedrich is the founder and creative director of 0.1% Agency, a women-founded creative and growth studio based in Toronto, Canada, specialising in music, culture, and sports. Originally from Germany, she built her agency from scratch after immigrating to Canada — clients include Universal Music, Nettwerk, and AWAL.

Her work sits at a rare intersection: creative direction and performance marketing. She delivers $0.16 CPCs and 631% website traffic growth from single campaigns, alongside brand work that holds up visually. She taught at cimdata Bildungsakademie (IHK-accredited, Germany), served as an industry mentor at Symphonic (March 2026), and mentored at Measure of Music 2026 — a global music and data conference reaching 1,400+ participants across 63 countries. She has been featured in CEO Times and Women's Insider.

She speaks on brand strategy, creative direction, performance marketing, and building a creative business as a woman and immigrant entrepreneur. Available in-person in Toronto and virtually worldwide.