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Irene Seguer

Irene Seguer

Head of Marketing (EdTech) — Growth, Automation & Applied AI for real-world ROI

Madrid, Spain

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Irene Seguer is Head of Marketing at a fast-growing edtech company, where she leads growth, performance and marketing operations. She has managed €1.1M in investment, delivering a 380% overall ROI, and built and coached a seven-person team. Irene’s work blends strategy and execution: defining a clear north star, prioritizing hypotheses, and running experiments that move revenue and retention. She specializes in automation with ActiveCampaign/Zapier, AI-assisted research and creative, LLM-aware SEO, funnel redesign and executive reporting. Her projects include +50% conversion improvements through process, data and messaging. As a speaker and instructor, Irene teaches Growth & AI for marketers, Marketing Automation & Ops, and go-to-market for lean teams. Madrid-based; available onsite and online in English and Spanish.

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Area of Expertise

  • Business & Management

Topics

  • Growth Marketing
  • Performance Marketing
  • Go-to-Market
  • Demand generation
  • Lead Generation
  • Sales and marketing automation
  • CRM
  • Revenue Operations
  • Analytics
  • A/B testing
  • Campaign Analytics & A/B Testing
  • Conversion Rate Optimization (CRO)
  • Content Strategy
  • SEO
  • Paid Media Strategy
  • Applied Generative AI
  • LLMs
  • Team Leadership
  • People Management
  • Startups
  • Scaleups
  • TikTok marketing
  • TikTok for business

Irene Seguer

Head of Marketing (EdTech) — Growth, Automation & Applied AI for real-world ROI

Madrid, Spain

Links

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