Isabella Ganas is a media strategy and business development specialist with experience in advertising, consumer packaged goods marketing, and technology-focused solution consulting. Raised in New Jersey, she was introduced early to an entrepreneurial mindset through her family’s retail and installation business. That environment provided early lessons in customer relationships, operational discipline, and long-term planning that later became foundational to her professional path.

She grew up in a multicultural environment that encouraged adaptability and cross-cultural awareness. As a first-generation college graduate, she developed a strong commitment to education and continuous professional development. These early influences shaped a practical, relationship-focused approach that continues to guide her work in complex, evolving business environments.

Isabella also benefited from early exposure to structured operations, which reinforced the importance of accountability, consistency, and trust. Those principles remain central to her professional conduct, especially in collaborative settings that require clear communication and dependable execution. She approaches challenges with patience, curiosity, and a steady focus on long-term improvement.

Isabella Ganas established a strong academic foundation centered on communication and strategic thinking. She earned a Bachelor of Arts in Communication from the University of Alabama, majoring in Public Relations with a minor in Communication Studies, and graduated with a 3.89 GPA. Her education emphasized strategic messaging, media awareness, and collaborative project development.

Her university coursework strengthened skills in analytical reasoning, presentation development, and structured writing. These areas of focus supported effective communication across varied audiences and prepared her for agency- and client-facing responsibilities that require clarity and organization.

Isabella also studied in Rome for a short period, an experience that broadened cultural awareness and reinforced adaptability. Exposure to different communication styles and perspectives fostered a global outlook that continues to inform professional interactions and thoughtful decision-making.

Isabella Ganas began gaining hands-on industry experience during her junior year through an internship at AdMarketplace. This opportunity provided practical exposure to digital advertising platforms, media strategy fundamentals, and agency workflows, allowing academic knowledge to be applied in real-world campaign environments.

After graduation, she continued working full-time in roles supporting campaign execution, performance analysis, and cross-functional coordination. These responsibilities strengthened an interest in data-informed marketing and deepened understanding of how scalable advertising programs operate within fast-paced organizations.

Isabella later advanced her career through roles at Carat USA and Wavemaker US, supporting multiple Procter & Gamble accounts and progressing into leadership in commerce strategy. Beginning in September 2024, she served as Manager of Commerce Strategy, overseeing multi-million-dollar investments, supporting more than a dozen Church & Dwight brands, and translating advanced analytics into actionable guidance. Outside of her professional responsibilities, she maintains interests in cooking, baking, and interior design, reflecting a balanced commitment to creativity, continuous learning, and strong relationship-building.