Jake is a creative director and entrepreneur, predominantly active across music, tech, media, fashion and social enterprises. He has a keen interest in finding paths to tackle gender and racial inequities, particularly in youth culture. He actively embraces the potential of decentralised tech to redistribute equity worldwide. He co-founded the crypto project ($AIR) and via its parent company, it has distributed c.$1m to music creators and community projects in the 4 months since launch. His advisory roles include the Sphere technology platform and US United. He is a founding member of The Freedom Project in partnership with the House of Mandela and is a member of the PTTOW! Social Justice Task Force. Jake also manages UK artist Jelani Blackman.