James is a senior XR consultant at Project Archer, an innovative startup at the intersection of retail, machine learning and augmented reality. He has been deeply involved in expanding mixed reality market around devices like the Magic Leap and the HoloLens. He co-authored the LinkedIn Learning video course HoloLens App Development and wrote the Apress title Beginning Kinect Programming with the Microsoft Kinect SDK. In a former life, he studied in the Philosophy Phd program at Emory University.