Jason specializes in brand strategy, corporate identity systems, and brand architecture for organizations navigating growth and change. He helps companies clarify their structure, unify sub-brands, and build design systems that scale across teams, channels, and markets.

With decades of experience leading rebrands, product launches, and multi-channel campaigns, Jason brings a strategic yet creative approach to solving complex brand challenges. He has partnered with corporations, startups, and nonprofits alike, blending structure with personality to ensure brands are both organized and human.

A Louisville native, Jason has led award-winning projects recognized with Gold ADDYs, AIGA Louisville’s Best of Branding, and the organization’s only Visionary Award. He was also named one of Business First’s 20 People to Know in Advertising.

Jason’s talks explore branding as an essential business function that drives clarity, culture, and growth. He speaks on topics including brand architecture for growing companies, agile creative process, and how to align legacy with evolving markets.

He has presented at CreativeMornings, AIGA Louisville, AAF, and on panels covering branding, AI, and leadership.