Jayde I. Powell is a creatorpreneur and social media strategist from Atlanta, Georgia. With over 12 years of experience in marketing, Jayde has taken her knowledge and established herself as a well-respected creative and voice in both the advertising industry and the creator economy.

She is the founder and head of creative at The Em Dash Co, a content and creative development agency that offers strategic and creative social media solutions. There, she has led projects for global brands such as Netflix, Timberland, LinkedIn, The Coca-Cola Company, and more. She is also the host of #CreatorTeaTalk, a brand and community that brings together individuals in the creator economy to discuss all things creators, content, and culture.

Additionally, she is known for her relatable and humorous presence on LinkedIn, which she refers to and popularized as “The Briefcase App,” and for the championing of Black, brown, and queer creatives in her industry.

In 2023, she was recognized by Adweek as a standout in media, marketing, and culture and also recognized by Business Insider as a creator economy expert. In her free time, she takes art classes and frequently travels between her home in Atlanta and Brooklyn, New York, where she sources much of her inspiration for her creative pursuits.