Rules for Disruptors - Making, Managing and Scaling the Case for Change with MongoDB

Who Should Attend
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MongoDB change agents and champions

Why Should They Attend
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* Because we believe our organizations are stronger with MongoDB.
* Because we also believe that change is revolutionary, not evolutionary, and that sometimes we have to drive and manage that change.

What Will I Tell Them
====================

## The Case for Change
* Disruption: Chance Favors the Prepared
* Embracing a culture of innovation
* The Document Model: simplicity and flexibility
* Development Agility: lower cost and time to market
* Maintenance and change resiliency: elegantly handles polymorphism
* Business feature backlog enablement and acceleration: use case examples

## The Road from Inception to Adoption

Inception:
* Experiments not Proof of Concepts, because small wins build momentum
* Small bites: limit your exposure for risk
* Treat it like your own small business: 24/7 care and feeding
* Make yourself the single point of contact: help everyone and control the message
* Showcase your success: uantify and document, save for later

## Rules for Disruptors - Recruiting and Mobilizing your Coalition:

Family, Friends, Strangers and Foes
* Family stays when the ground shakes
* Friends have a financial interest
* Strangers have an intellectual interest

Fear is greater than the thing itself
* Misinformation: Remove, Reduce and Inform
* Marginalization: leave no one behind

Candor, Persuasiveness and Empathy
* Be truthful
* Be firm
* Listen and empathize

## Adoption - Scaling Out and Building Critical Mass:
* Treat every new implementation with the same care and attention
* Every Project is significant
* Keep the Pressure On
* Turning Strangers into Family and Friends
* Showcase your success