With over 19 years of experience as an Organizational Psychologist, Jelena has held diverse Human Resources- and Employer Branding Management roles. She has led successful projects to attract and retain top talent, especially within tech and startup environments, including Photomath - Google’s latest acquisition. In 2023, she founded INSPO Consulting, specializing in HR and employer branding. She is a founder and event organizer for the Croatian Engineering Management meetup.