Jennifer Barbee
Tourism Alchemist ✨ I rewire travel and hospitality brands for the Age of Transformation—and sneak in wellness and anti-burnout magic so your team doesn’t lose its collective mind.
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Innovation isn’t about invention—it’s about progress.
It’s about seeing the potential for something larger, better, and more meaningful. Over my 30+ years in tourism marketing and development, one thing has become crystal clear: you learn to climb mountains by climbing them.
Why Tourism Alchemist?
Because transforming an industry as nuanced and complex as tourism and destination development requires wearing many hats. I’ve been a Cultural Anthropologist, Technologist, Advertiser, Partner-Developer, and Futurist—all in pursuit of understanding and evolving the way we build and promote destinations and privately-owned industry companies.
What’s the track record?
I’ve improved 400+ destinations and private-sector tourism companies, earned a collection of awards, served on numerous boards, and contributed articles to the industry’s thought leadership.
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Stop the Exodus: Keep Your DMO Talent from Fleeing
DMOs are losing their top talent to vendors and agencies—and it’s not just about pay. It’s about flexibility, career growth, and a workplace culture that doesn’t feel like a dead end. This session dives deep into why the talent drain is happening and how DMOs can fight back. From rethinking compensation to creating a growth-oriented, flexible work environment, we’ll explore actionable strategies to keep your team from jumping ship.
Jennifer Barbee
Tourism Alchemist ✨ I rewire travel and hospitality brands for the Age of Transformation—and sneak in wellness and anti-burnout magic so your team doesn’t lose its collective mind.
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