Jessica Preuss is a Senior Data Analyst at SoftwareOne who came to data via the newsroom. Trained as a journalist, later a digital storytelling expert, she spent years obsessing over one question: why do people engage with some content and ignore the rest? She never stopped asking it — she just started applying it to data.
That background shapes everything she does: how she structures a dashboard, how she frames a business question, how she turns a complex analysis into a decision a stakeholder can actually act on. For Jessica, data storytelling isn't a presentation technique — it's the foundation of good analytical work.
Today she specialises in BI development that drives real adoption, requirements engineering that uncovers what stakeholders actually need, and using AI tooling to automate repetitive BI work and multiply what a small team can deliver. She regularly runs workshops — both internally and with clients — where she brings these topics to life in hands-on, practical sessions.