Jimmy Katiyar is a Senior Manager of Product Management at SiriusXM Inc., where he leads Salesforce-based ad sales technology transformations across media, satellite, streaming, and podcast platforms. As a Certified Scrum Product Owner, he serves as both a Product Leader and Functional Solution Architect, supporting cross-functional domains including Sales Development, Marketing, Listener Support, Legal, Programmatic Sales, Ad Creative Services, Finance, Credit & Collections, and Training Enablement.
In his current role, Jimmy spearheads critical initiatives for streaming and podcast campaign booking, brand categorization, show monetization, and enforcement of ad block category and brand preferences. He drives unified Quote-to-Cash programs, leading Direct and Programmatic Sales redesign with opportunity product line-item integration, split approval processes, insertion order automation, and reporting data aggregation. His leadership of the Revenue Recognition project resulted in the successful design and implementation of a payment portal processing $750K–$3.5M daily, enabling advertisers and agencies to pay invoices via ACH or credit cards while integrating with Oracle Finance systems.
Jimmy's technical expertise spans Salesforce Service Cloud optimization, where he has delivered AI-powered solutions including DeepConverse Chat and Einstein AI features for case classification, article recommendation, case closure, and next best action workflows. His architectural work includes designing omni-channel routing systems, entitlement management for case milestones, CSAT automation, and creating unified "single pane of glass" interfaces for service agents. He also architected Salesforce processes for legal digital signature workflows using Adobe Sign for NDAs.
With over two decades of experience in enterprise technology solutions, Jimmy has held progressive leadership roles at organizations including Equinix Inc., IBM Global Business Services, Hewlett Packard, and Tech Mahindra. His international experience includes traveling to the UK and Singapore to support regional product integration efforts, aligning global teams and system designs for scalable, maintainable solutions tailored to global support operations.
Jimmy holds a Bachelor of Technology degree from MJP Rohilkhand University and maintains multiple industry certifications, including Salesforce Certified AI Associate, Service Cloud Consultant, and Administrator credentials, along with Certified Scrum Product Owner from Scrum Alliance, Oracle Siebel CRM Consultant, and IBM Enterprise Design Thinking Practitioner certifications. His expertise in streamlining ad sales, AI strategies, product integration, business process re-engineering, and customer experience continues to drive innovation in ad sales technology transformations.