Speaker

Jinyong Kim

Jinyong Kim

Vice General Manager, Global Ad Tech Department, Rakuten

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1. Working History
Brief Academic Background (Master of Computer Science)
Microsoft Japan (1998-) Localization Engineer of Windows 2000, BackOffice Server
Matsui Securities (2000-) Full Stack Engineer
NEC (2002-) Middle Ware (Application Server) Developer,
WS-AT, WS-BA Spec Implementer
NTT Docomo Concierge Developer (Behavior Targeting)
NTT Com. (2008-) Tech Lead For Multiple Tech Products (Web Hard, Web Fax, VoIP App)
Rakuten Group (2012-) Joined as a senior engineer but after one project(Rakuten DSP)
Changed to Manager, and now Vice General Manager having 500 ppl in 5 regions (JP/SG/IND/CH/UK)
Initiated CoE team to increase Engineering Capabilities of Ad Team

Google Earth-like Web Based 3D Map Service invention in 1999,
Web-based Image Search System development (Papered) in 1997
World Tech Standard of (Web Service, OASIS), WS-AT, WS-BA’s participants
1 Technical Book Author, 11 Japan Patents, 4 US Patents(All fields are Advertisement)
Interviewed 600-700 engineers so that I could have some insight to tell good engineers
Grew tech expert team from 2 to 84, so that I could have some philosophy to build an engineering team
I am responsible for Vice General Manager of Internet Advertisement Product Development and Maintenance tech team having 350 people over 4 regions(Japan, Singapore, India, China) in Rakuten, and the team is responsible for 33 Internet Ad Products/Services generating 1.3 Billion USD revenue per year only in Ad Business.

2. Key Interest
Deliver Digital Marketing Service With “Speed and Quality”
Develop and Maintain Digital Marketing Service With “Speed and Quality”

Jinyong Kim

Vice General Manager, Global Ad Tech Department, Rakuten

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