JJ is the owner and maker behind Rogue Goat Soaps, a handcrafted soap and body care company serving customers throughout the Four Corners region. Through years of entrepreneurship, markets, product development, and business growth, she has learned firsthand that success often comes not from doing more, but from focusing on what you do best. JJ brings practical experience, humor, and real-world lessons that resonate with makers and creative business owners navigating the challenges of growth.