JJ is a TV/Event production & talent/brand development professional with experience at major venues and brands. She pivoted to the world of NFTs in 2021, line producing for the Amazon Prime series NFTme and hosting events for BitBasel, Rad.live, Holotopia and more. She recently launched FLY Phygital, a fashion brand that promotes self love. JJ is passionate about discovering web3 innovations to make the world a better place, such as therapeutic smart cities, citizen incentives for sustainable choices, circular economies, and mindful infrastructure.