João Machado is one of the founding members of Humanity Protocol, a groundbreaking startup focused on solving digital identity across the entire internet, not just in Web3, where he serves as Head of Growth.

Having spent half of his career in top creative agencies and the other half in innovative tech companies, João is a seasoned growth specialist and serial entrepreneur with over 6 years of experience in VC-backed tech companies.

He has earned multiple advertising and marketing awards, founded three companies, and had one successful exit.

Graduated in Blockchain & Crypto Strategy from Oxford University, João is also a Web3 Builder & Advisor, specialized in Business Strategy, Growth & Marketing.