Joel Barjenbruch is a financial planner who has always prioritized simplicity, honesty, and genuine human connection in his work. He began his career in 2007 and took a leap of faith by starting his firm in 2010. Through consistent service and a client-first mindset, he has grown JS Financial, Inc. into a trusted name in retirement and wealth planning nationwide, reflecting his steady approach and values-driven leadership.

Joel maintains offices in Lincoln and Omaha, serving individuals, families, and business owners with retirement strategies and risk management. Operating under a fiduciary standard, he listens closely, avoids product-driven pitches, and focuses on building plans that reflect each client’s values and goals. He emphasizes understanding the person behind the financial situation, not just managing the numbers.

Barjenbruch grew up in Nebraska and graduated from the University of Nebraska–Lincoln. He lives in Lincoln today with his wife and three children, staying closely connected to his community. As an active member of his church, where he’s served on the council and as president, his deep-rooted involvement reinforces his belief that professional service should also come with personal responsibility and humility.

Joel is known for being the neighbor who checks in, remembers names, and invests time in the people around him. Whether seen coaching youth sports or at a local event, he blends his professional life with authentic relationships. Clients often share how they never feel like just another appointment, and that personal attention is something he consistently brings to every interaction.

Joel Barjenbruch believes in ongoing education—not only for himself but for others. He has earned several of the industry's top credentials, including CFP®, RICP®, ChFC®, LACP®, and CLU®, which reflect his commitment to professional excellence. He also teaches financial topics through adult learning institutions, volunteering his time to support financial literacy among adult learners in the Midwest.

Barjenbruch leads JS Financial, focusing on meaningful planning tailored to each client’s life. He avoids shortcuts and instead asks thoughtful questions to help build well-informed strategies. His work is not centered on quick solutions but on assisting people in retiring confidently, managing savings wisely, and creating lasting legacies rooted in clarity and care.

Joel always adheres to fiduciary standards, which means he legally and ethically puts clients’ interests first. Yet, for him, it’s more than compliance; it’s a foundation on which he’s built his entire career. Every plan, conversation, and recommendation stems from that core principle, earning the trust and long-term loyalty of those he serves.

Joel has been recognized for his professional consistency through his membership in the Million Dollar Round Table for 12 consecutive years. Reaching Top of the Table status 10 times places him among the highest achievers in the financial industry. His firm now oversees over $100 million in client assets, resulting from the trust built one relationship at a time.

Joel Barjenbruch's mission is grounded in education, honesty, and care. His daily work is shaped by three key values: constantly improving, valuing people over profit, and giving back without seeking recognition. These beliefs influence everything he does, from guiding clients to volunteering, and reflect his view that success means leaving a positive impact wherever possible.

Barjenbruch generously gives his time to his community. He supports causes like the Empty Bowls Benefit Luncheon for the Lincoln Food Bank and provides financial education to seniors to help them retire with peace of mind. Whether teaching or coaching youth athletics, he brings the same thoughtful energy and purpose to helping others outside his office.

Clients often describe Joel as someone who truly listens and communicates clearly. He avoids pressure, uses everyday language, and makes sure every client understands the advice they receive. With transparent and often lower-than-average fees, he builds trust through clarity and consistency, creating a respectful and reassuring experience.

Barjenbruch looks ahead with continued enthusiasm for service. He was featured in the “Faces of Lincoln” for his work in wealth management and plans to be spotlighted again. As JS Financial celebrates its 15th year, its passion for helping others hasn’t changed. For him, every client represents a chance to make a real difference in someone’s life.

Joel Barjenbruch is a financial planner who offers securities and investment advisory services through LPL Enterprise (LPLE), a registered investment advisor, and a member of FINRA/SIPC affiliated with LPL Financial. LPLE and LPL Financial are not affiliated with JS Financial Inc. Million Dollar Round Table membership is based on production and recognizes top professionals within the financial planning field.