Without outside investment, any customers, or any initial employees, Joel Morrow founded and grew Digital Fusion, a digital performance agency, into a top 10 digital marketing agency in Colorado and #1011 on Inc. Magazine's 5000 Fastest Growing Companies in the U.S.A. In 8 years, its revenues increased from $0 to over USD $5.3 million. In 2018, he sold Digital Fusion to Gorilla Group, a WPP Wunderman Thompson Commerce Agency.

Joel worked for several Fortune 500 brands in marketing, including Coors Brewing Company, Verizon, and Western Union, where he was Director of Director of Product Development, Digital Ventures. He earned his Master of Business Administration (MBA) with an emphasis in marketing from the University of Colorado at Boulder and an undergraduate degree from Vanderbilt University, where he graduated cum laude.