Joella is the CEO of MedEssist, a healthcare delivery platform serving pharmacies, digital health and pharmaceutical companies. Joella honed her skills in cross-functional roles within the e-commerce and payments industries, assuming a pivotal role in running operations for one of North America's largest payment processors - Elavon (a subsidiary of U.S.Bank).

As the Director of Strategic Partnerships at Canada's National Women's Chamber of Commerce, she championed women's economic advocacy and worked as a Shopify Partner, helping small businesses launch, market, and manage their online stores. This was also when she first learned to code, and was invited to the first Shopify Unite conference in Toronto.

Driven by her passion for strategic operations and equitable access, Joella co-founded MedEssist alongside pharmacist and programmer Michael Do. Together, they combined their expertise to transform pharmacies into Pharmacy Health Clinics. This innovative concept merges the convenience of a walk-in clinic with the accessibility of a pharmacy, enabling new models of care to reach patients.