John Attanasio is CEO + Co-Founder of Toonstar, the Web3 story studio behind "The Gimmicks," a community-driven animated NFT series produced in partnership with Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions and "House of Chico," the first Latino, adult-animated NFT series. Prior to launching Toonstar, John spent over a decade at Warner Bros. and DreamWorks developing franchise properties including Harry Potter, DC, LEGO, Looney Tunes + Shrek and driving innovation in various marketing, business development, digital content creation and tech commercialization roles. He’s also a self-confessed media junkie and child of Saturday morning cartoons who’s on a mission to help forge the future of Web3 entertainment + unlock animation for creators around the world.