John Cobb
Independent advisor, Governance & Go-to-Market
Lima, Peru
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John Cobb is an independent advisor on governance and go-to-market systems for founders and operators. For over a decade he has built board structures, GTM operating models, and execution systems for organizations across the Americas and beyond. He speaks English, Spanish, and Portuguese. His talks connect board oversight to the operating metrics that actually move the business, without turning the board into a P&L review.
Area of Expertise
Topics
Board-ready GTM: when growth metrics become governance
How boards oversee GTM without becoming a second sales meeting. Cadences, forecasts, and unit economics that directors can trust, and operators can run.
Decks die. Systems scale. Building GTM that survives the handoff
Why most GTM strategy collapses after the kickoff. Diagnose, build, own: operating systems that still work when the advisor leaves the room.
Private-company board maturity: founder control vs institutional capital
What changes when the board stops being a friend group. Governance design for founder-led companies that are raising, scaling, or professionalizing.
Cross-border operator governance: Americas + Lusophone scale-up
Oversight and GTM when markets, languages, and regulators do not match the HQ spreadsheet. Fluency as an operating advantage, not a translation layer.
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