John King
Project Manager - eHealth Queensland
Brisbane, Australia
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John is a 2022 & 2023 Sitecore Strategy MVP. He has 10+ years of MarTech experience in the FMCG, leisure, travel & tourism industries. He has 8+ years of experience implementing Sitecore platforms and is an expert in Inbound Marketing, Content Strategy, SEO, UI, UX, Ecommerce, Analytics, Conversion Rate Optimisation, Personalisation, Campaign Management, Customer Experience (CX), Customer Data Management, Digital Experience Platforms (DXP), Digital Transformation and Sitecore Integrations.
He works alongside history working alongside Creative, Tech and BA teams to devise, recommend and implement digital strategies that help Sitecore customers to continue to achieve their business goals.
In his role he is focused on helping senior leaders find growth by creating an operational rhythm with Marketing and Technology. On a day-to-day bias he works closely with senior leadership teams to shape the next phase of their technology roadmap and digital strategy. John is a regular Guest Speaker at universities, education institutions and business events.
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Area of Expertise
Your 90 Day Plan: How to use Sitecore Engagement Value best practices to optimise your conversions
Go beyond traditional web analytics to get a more accurate measure of marketing’s relevance to customers across multiple touchpoints, and gain insight into which experiences deliver on achieving your strategic commercial outcomes. This presentation will go through a 90 day action plan to get your business on track to measure, optimise and personalise your digital experiences.
Putting together the data puzzle
Businesses across the globe are struggling with the vast amounts of data they collect, and the lack of actionable insight caused by data fragmentation.
Putting together the pieces of your data puzzle can often be a headache due to disconnected legacy platforms, operational processes and siloed data collection. Data is the new oil, but it's only valuable if you have a reliable engine. The biggest winners globally didn’t win just because of the web or technology. They won because they understood the power of data.
A modern data strategy must have a purpose, be pragmatic and evolve over time. By definition, it needs to be aligned to your business strategy and adopted by all levels of management. Successful data strategy strikes a balance across 5 key pillars: data, technology, culture, delivery and capability.
The lack of organisational alignment and cultural resistance is a leading factor in data strategies failing.
According to Harvard Business Review, 40.3% of business leaders identify a lack of organisational alignment and 24% cite cultural resistance as the leading factor contributing to this lack of business adoption.
Brilliant digital experiences start with a granular understanding of every customer. Connect and activate all your data across your business units to better understand customer interactions, past transactions and past experiences (Eg. Requested a quote but phone sales team or did not buy product or service).
John's presentation steps through the 6 principles for improving your data management, how to audit your legacy solutions and how to prepare for a Sitecore ecosystem integration. John will highlight the process Triggerfish took to achieve our client's integration goals with the aim improve business intelligence and unlocking real value.
John King
Project Manager - eHealth Queensland
Brisbane, Australia
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