Jon Schubin is a financial communications strategist and writer with more than fifteen years working at the intersection of fintech, capital markets, and the media that covers them.

He speaks and writes about how financial companies communicate in a world being reshaped by AI, shifting regulation, and changing audience behaviour — and why so much of what gets said sounds identical. His particular interest is in the gap between what financial brands claim and what their audiences actually hear: where thought leadership becomes noise, where conference consensus hardens into cliché, and where a genuinely distinct point of view can still cut through.

His analysis covers the technology, business models, and narratives driving change across payments, banking, capital markets, and digital assets — with a focus on what the industry's own language reveals about where it is actually heading.

Jon is Global Head of Content at Cognito, the specialist financial communications firm, where he works with leading institutions and challengers across New York and London. He speaks Russian and is working on a long-term reporting project on Ukraine and the surrounding region.