As Americas Lead at GSIC powered by Microsoft, Jose leads the organization’s strategy, partnerships, and member engagement across the United States, Canada, and Latin America, helping expand GSIC’s footprint and strengthen its position as a global connector within the sports technology ecosystem.

GSIC – Global Sports Innovation Center is a global platform that brings together sports organizations, technology companies, startups, and institutions to accelerate digital transformation through collaboration, research, and curated business development. In his role, Jose focuses on identifying high-potential organizations, building strategic partnerships, and creating meaningful connections that translate into tangible business outcomes.

His work sits at the intersection of sports, technology, and business. He collaborates with leagues, clubs, federations, and global brands to navigate innovation, adopt emerging technologies, and unlock new revenue streams through data, AI, and digital solutions.

Prior to GSIC, Jose built a diverse background across consulting, business development, and entrepreneurship, with experience at Accenture, Procter & Gamble, and in investment banking. He also founded and led ventures in the sports space, bringing an operator’s perspective to growth and execution.

He is currently a candidate for the Master’s in Football Business at the Johan Cruyff Institute in Barcelona and holds a degree in Business Administration from Universidad de los Andes in Bogota, Colombia.