José Manuel Serna Rodríguez
Certinia ( formerly FinancialForce ), UX Designer
Diseñador UX en FinancialForce
Granada, Spain
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Hi ! , my name is José Manuel. As a UX designer and specialist in digital transformation, I have supported numerous prominent companies in Spain to achieve growth, and improve their digital offering.
I have shared my knowledge on e-commerce for both B2C and B2B audiences through various talks and taught digital marketing.
With a holistic approach to design and related fields, I strive to offer a comprehensive, high-quality service.
As a lifelong learner, I am constantly seeking out new information and techniques to improve my craft and stay up to date with the latest advancements in the field.
Como diseñador UX y especialista en transformación digital, he apoyado a numerosas empresas destacadas en España a lograr su crecimiento, y mejorar su oferta digital.
He compartido mis conocimientos sobre comercio electrónico tanto para público B2C como B2B a través de diversas charlas y he impartido clases de marketing digital.
Con un enfoque holístico del diseño y campos relacionados, me esfuerzo por ofrecer un servicio integral y de alta calidad.
Como aprendiz permanente, busco constantemente nueva información y técnicas para mejorar mi oficio y mantenerme al día de los últimos avances en este campo.
Area of Expertise
Topics
UX-ifing the Process. The LAB!
Don’t just do it and forget it - do it and live it!
Get ready to take the design world by storm! Don't settle for simply going through the motions - immerse yourself in the power of the Lean UX Canvas, OKR, Agile methodology, user-centric design, and the irresistible Hook Model to create mind-blowing processes that will leave you and your users breathless. It's not enough to simply throw around buzzwords - now's the time to dive deep and put these tools to work. From brainstorming to prototyping and testing, every step of the process should be laser-focused on delivering an exceptional user experience. But remember, the success of these tools depends on how you use them - they can't do the work for you. So let's push the boundaries and create something truly unforgettable. Are you ready to get agile and unleash your creativity?
Moving all to Figma
How we within FinancialForce moved from Sketch to Figma. We work with complex data heave design based on Salesforce patterns and solutions. More than a year ago we decided to move from Sketch to Figma. Our libraries from sketch were not compatible with great features in Figma. We are still in a process of recreating all libraries. Using Salesforce Design System from Sketch we are rebuilding it in Figma plus creating our own custom components. All our components support auto layout and interactions. At the moment we have some components duplicated from salesforce and our own library. By the end of the year, we would like to only use our own Design System which is fully designed in Figma
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