Josef Baker-Brunnbauer worked for over 20 years in different industry areas for start-ups and established companies in international projects for market leading clients. He is consulting companies about business model innovation, product innovation, change and digital transformation projects through his consulting company product-xyz.com and leading research projects for SocialTechLab.eu. The research focus is on socio-technical systems, trustworthy artificial intelligence, and its social impact. Besides, he is member of the AI Alliance at the European Commission.

He holds a master’s degree in international business administration (MBA) from LIMAK Johannes Kepler University Linz/Austria and Tsinghua University Beijing/China, an engineering degree in software engineering (Ing), a diploma in life counseling and coaching (LSB), in enterprise design thinking from IBM, in product management (FH) from Marketing Academy Munich & University of Applied Sciences Upper Austria and a master’s degree for psychosocial counseling (MSc) from the Karl-Franzens University in Graz/Austria. In his leisure time he likes to travel, discover new opportunities outside his comfort zone, cooking and endurance sports.