Joshua Johnson is an American technology executive who serves as the Chief Technology Officer (CTO) of TREE Industries, a company founded in September 2017 and headquartered in Washington, Missouri, specializing in sustainable AI innovation to address environmental challenges through ethical, eco-friendly artificial intelligence solutions focused on accessibility, privacy, and open-source technologies. As CTO since the company's inception, Johnson architects next-generation emerging technologies and AI solutions, leading TREE Industries' efforts to integrate sustainability first principles into AI development for global problem-solving, including advancements in voice-powered tools, 3D avatars with open-source AI assistants, and collaborative virtual beings. His notable public contributions, documented since 2017, include spearheading the release of TREE's first video game, Ultimate Disc Golf, in December 2019; developing a voice-powered virtual production tool using Unreal Engine and open-source AI in February 2020; creating the first 3D avatars integrated with the Mycroft AI assistant in March 2021; launching a desktop control skill for Mycroft AI in June 2021; and developing BlenderGPT, an AI tool for generative 3D modeling, which was featured in NVIDIA's 2023 SIGGRAPH keynote, all emphasizing ethical and environmentally conscious tech innovation. Johnson is further distinguished in the field by his role in collaborations, such as TREE Industries' partnership with Fable on AI-driven projects, and his co-founding of Geppetto AI to advance real-time AI applications.

Joshua Johnson's early career in the technology sector began with roles focused on web development and software engineering, laying the foundation for his later work in AI and sustainable technologies. Alongside his role at TREE Industries, he founded and continues to lead eClarity Web Solutions, where he serves as CEO, assisting businesses and individuals in developing modern content management system (CMS)-powered websites. In this position, Johnson specialized in technologies such as Joomla!, CSS, HTML, JavaScript, PHP, Flash AS3, and HTML5, gaining expertise in web design and development over several years.These early experiences honed his skills in programming and digital solutions, enabling him to tackle more complex technical challenges in subsequent roles. Although specific timelines for his initial positions are not widely documented, his work at eClarity represented a key period of skill development in software engineering and client-facing tech services before transitioning to executive leadership in AI innovation.

Leadership at TREE Industries

Joshua Johnson was appointed as the Chief Technology Officer (CTO) of TREE Industries upon its founding in September 2017, where he has led the technical direction since inception. In this executive role, Johnson has focused on initial team-building efforts and aligning the company's technological vision with sustainable AI goals aimed at addressing environmental challenges through ethical and eco-friendly solutions. Key leadership milestones under Johnson's tenure include overseeing the expansion of research and development (R&D) activities from 2018 onward, such as the company's joining of the Greater North County Chamber of Commerce in February 2018 to foster industry collaborations and the development of innovative AI tools, including a voice-powered virtual production tool using Unreal Engine and open-source AI in February 2020. By 2021, his strategic guidance contributed to further R&D growth, exemplified by the creation of 3D avatars integrated with Mycroft AI in March 2021, the release of a desktop control skill for Mycroft AI in June 2021, and the prototyping of an AI virtual being capable of real-time 3D art generation in August 2021 as part of TREE Industries' entry into The Culture DAO. These efforts highlight Johnson's role in hiring key engineers and forming partnerships with environmental and tech organizations to scale sustainable AI initiatives. Johnson's strategic initiatives have emphasized eco-friendly practices, including the implementation of sustainable operations in data centers and AI development processes, though specific budgets remain undisclosed in public records. His leadership has driven organizational growth, positioning TREE Industries as a leader in green AI technologies headquartered in Washington, Missouri.

Innovations in AI Sustainability

As CTO of TREE Industries, Joshua Johnson leads efforts to integrate sustainability principles into AI development, focusing on ethical and eco-friendly artificial intelligence solutions.

Key Projects and Initiatives:

Joshua Johnson has led several AI-driven projects at TREE Industries since joining as CTO in 2017, aligning with the company's vision for sustainable AI innovation to address environmental challenges through ethical and eco-friendly solutions. One notable initiative is the development of Ultimate Disc Golf, a video game incorporating AI and machine learning elements, launched in December 2019. This project aimed to advance accessible gaming technologies while exploring AI applications in simulation and real-time environments, with Johnson discussing its integration of AI for enhanced user experiences during a 2020 podcast interview. The effort contributed to TREE Industries' broader portfolio in ethical AI for entertainment, though specific environmental impact metrics were not publicly detailed. In 2021, Johnson oversaw the creation of DeepSpeech-based automatic speech systems for games, focusing on open-source AI to enable voice interactions in virtual environments. This initiative sought to promote affordable and privacy-focused AI tools, developed as part of TREE's commitment to socially responsible technology, with outcomes including prototypes for real-time 3D art creation. The project underscored ethical considerations in AI deployment for gaming industries.[More recently, in 2024, Johnson collaborated with Fable on an AI project bringing the Sam Altman saga to life through advanced chatbots, emphasizing innovative storytelling via eco-friendly AI practices. According to a Forbes article, these chatbots represented non-traditional applications, highlighting TREE Industries' role in sustainable AI collaborations that minimize computational waste. The partnership demonstrated measurable advancements in ethical AI for narrative simulations. Additionally, under Johnson's leadership, TREE Industries advanced the Unreal Agent plugin in 2025, an open-source AI copilot for Unreal Engine 5 that automates tasks like level design and content generation to optimize development workflows. This tool aims to reduce energy-intensive manual processes, supporting green AI goals through efficient, real-time integrations, with its GitHub release fostering community-driven sustainable innovations.

Industry Influence:

Joshua Johnson has exerted influence in the sustainable AI sector through his thought leadership and participation in high-profile industry events. As CTO of TREE Industries, he spoke at the AI Film and Games Festival in San Francisco in 2023 and GatherVerse Summit 2025.This engagement underscores his role in promoting ethical AI practices that align with environmental goals, as TREE Industries emphasizes "Sustainability First" in its operations. In advisory capacities, Johnson serves as the Interoperability Committee Lead at The Culture DAO since April 2022, contributing to standards development in emerging technologies, including AI interoperability that supports sustainable applications. Johnson's contributions extend to open-source initiatives that advance sustainable AI tools. Under his technical guidance at TREE Industries, the company developed and released open-source projects such as 3D avatars integrated with Mycroft AI, a voice-powered virtual production tool using Unreal Engine and open-source AI, and a desktop control skill for Mycroft, all launched between 2020 and 2021 to make advanced technologies more accessible and environmentally responsible. These efforts have been adopted in communities focused on conversational AI, promoting energy-efficient offline processing solutions that reduce computational waste. Additionally, TREE's early involvement in open-source speech systems like DeepSpeech has influenced game development and AI applications with lower environmental footprints.Through these activities, Johnson has shaped industry discussions on sustainable AI, as evidenced by his commentary in media outlets like Forbes, where he highlighted innovative AI collaborations that prioritize ethical and eco-friendly advancements. His work has contributed to TREE Industries' promotion of AI adoption among local businesses via chamber of commerce memberships, fostering wider sectoral shifts toward sustainability.