Julian Wallis
CEO @ Intuji
Perth, Australia
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Julian Wallis is the founder and CEO of Intuji, a global digital transformation partner that helps B2B companies innovate, optimise, and scale through intuitive digital experiences. At the heart of Intuji’s work is the proprietary 4DCX Framework®, a methodology Julian created to ensure every solution delivers real-world outcomes powered by strategy, technology, and customer insight.
A self-taught technologist, Julian began building websites at 12 and launched his first company, originally WEBO Designs, at 15. Driven by a deep curiosity about technology's potential to solve meaningful problems, he laid the foundation early for a rare blend of technical skill and practical business acumen. That foundation still underpins Intuji’s culture today: empowering, agile, and focused on creating long-term value.
Under Julian’s leadership, Intuji has evolved from a digital marketing agency into a strategic transformation partner specialising in software engineering, enterprise system integrations, artificial intelligence, and user-centric product development. A defining moment in this journey was the bold decision to pivot away from short-term revenue and double down on long-term growth through deep technical capabilities and product excellence.
Julian is also the creator of several strategic operating models, including PSV Thinking™ (Profit, Scale, Value), EdgeFactor™ (Intuji's IP-led differentiation framework), and IntujiOS™, the company’s internal system for driving operational clarity and client value. He hosts Pulse by Intuji, a podcast featuring honest, behind-the-scenes conversations with industry leaders on strategy, commerce, data, and technology.
As CEO, Julian leads from the front, hands-on in delivery, culture, and growth. He’s implemented systems like the Entrepreneurial Operating System (EOS) and Growth By Sharing (GBS), fostering a high-performance culture rooted in continuous learning, accountability, and shared success. The mantra “learn or die” reflects the spirit he’s instilled across the global Intuji team.
Authentic and direct, Julian is known for speaking candidly about the realities of business building—from customer experience and innovation to leadership and the lessons of early scepticism as a teenage founder. Today, he leads a high-impact, cross-disciplinary team aligned around one vision: Creating Tomorrow®—a commitment to meaningful progress for businesses, people, and the communities they serve.
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